diff --git a/.gitignore b/.gitignore
new file mode 100644
index 0000000..1e63710
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1,2 @@
+old/
+unused-pictures/
diff --git a/Makefile b/Makefile
index e1133c2..66f389b 100644
--- a/Makefile
+++ b/Makefile
@@ -1,7 +1,9 @@
 .PHONY: deploy
 deploy:
-	rsync --archive --verbose --delete --no-i-r --info=progress2 \
-	--exclude=unused-pictures/ \
+	rsync --archive --verbose --delete --delete-excluded --no-i-r --info=progress2 \
+	--exclude-from=.gitignore \
 	--exclude=.git/ \
+	--exclude=.gitignore \
 	--exclude=Makefile \
+	--exclude=README.md \
 	./ bert:/srv/www/katherineandchandler.com/2024/ireland/